EXPERIENCE

Red Pen Marketing GmbH

Founded and lead Red Pen Marketing GmbH, specializing in content strategy and creation for health, wellness, and technology sectors.
Developed and executed comprehensive content strategies to enhance brand visibility and engagement.
Collaborated with subject matter experts to produce accurate and engaging content tailored to target audiences.
Utilized SEO tools such as SEMrush and Ahrefs to optimize content for search engines, increasing organic traffic.
Analyzed website performance using Google Analytics to inform content decisions and strategies.

Recharge Health (Contract)

Collaborated closely with Dr. Zulia Frost to craft science-backed guides on red light therapy, pain relief, sports recovery, and health optimization for FlexBeam users.
Set up and authored the Recharge Health Blog, translating complex concepts into informative articles.
Conducted keyword research, content strategy, and execution to establish the blog as a go-to source of information.

Cornerstone Healthcare Training Company, LLC. (Contract)

Created the entire content strategy and set up the company’s blog, addressing the needs of both students and their employers.
Authored articles with a natural and semi-formal tone, providing valuable insights to the target audience.
Developed content that positioned the client’s training formats as effective solutions to industry challenges.

Subly (Contract)

Collaborated with Subly, a growing SaaS company, to produce engaging content targeting video content creators.
Authored articles with a highly conversational, witty, and informal tone to resonate with the target audience.
Researched and wrote blog posts and scripts for accompanying videos, enhancing user engagement.

Affinda (Contract)

Wrote engaging and high-performing copy for the entire company website, ensuring clarity and alignment with brand objectives.
Developed a comprehensive Tone & Voice Guide to standardize communication and reinforce brand identity across all channels.
Collaborated with stakeholders to define and document the company’s core values, mission, and vision.
Partnered with the Head of SEO to achieve a 50% increase in blog traffic, leveraging keyword strategies and data-driven insights.
Designed and executed social media publishing plans, increasing audience engagement and brand awareness.

Professional skillset

Research & Analysis

Content Strategy

Copywriting

Medical Writing

Content Management Systems

Editing and Proofreading

SEO & SEM

Project Management

Collaboration

Serbian (native)

English (proficient)